Automotive Ingenuity Meets High Fashion
GLEN MILLS, Pa.--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global manufacturer of
liquid and powder coatings, is celebrating the North American
International Auto Show in style. Axalta sponsored Detroit Fashion Week
at the Motor City Automotive Industry Night (MAIN) Event 2015. The MAIN
Event is the annual auto show kick-off.
Detroit Fashion Week model wears jetpack painted with Axalta's Cromax® paint. Jetpack designed by Caleb Drake and Chris Batty. (Photo: Business Wire)
Fashion designers used their creativity to showcase high fashion and
avant-garde looks that appealed to the automotive industry crowd.
Attendees got a chance to see automotive-inspired pieces. The event took
place on Sunday, January 11, 2015 at the Max M. Fisher Music Center -
Orchestra Hall in Detroit.
“It is important to support the local design communities and encourage
the upcoming designers that will influence the future,” said Nancy
Lockhart, Axalta Color Marketing Manager. “The runway show demonstrated
how fashion design and automotive design influence each other. Axalta’s
own color blog - Color Block – will demonstrate this parallel as
well, when we feature guest bloggers from various industries including
fashion.”
To learn more about Axalta North America’s color blog visit www.axaltacs.com/us/color.
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, automotive refinish and commercial
vehicles to electric motors, buildings and pipelines, our coatings are
designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With more than 145 years of experience
in the coatings industry, the 12,000 people of Axalta continue to find
ways to serve our more than 120,000 customers in 130 countries better
every day with the finest coatings, application systems and technology.
For more information visit axaltacoatingsystems.com
and follow us @axalta on twitter.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150113006628/en/
Source: Axalta Coating Systems