Iconic Driver Will Engage With Executives on Strategic Initiatives
and Focus on Winning
PHILADELPHIA--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global manufacturer of
liquid and powder coatings, and Jeff Gordon, one of the most celebrated
race car drivers in history, today announced a new multi-year
partnership. Gordon will become Axalta’s Global Business Advisor, and
serve as special advisor to Charlie Shaver, Axalta Chairman and CEO,
bringing his winning skills and innovative thinking to Axalta, its
leadership team and its customers worldwide.
Axalta and Gordon have a long history, which began through the company’s
sponsorship of the No. 24 Hendrick Motorsports Chevrolet. Although
Gordon recently announced 2015 will be his final season as a full-time
driver in the NASCAR Sprint Cup Series, Axalta will continue to sponsor
and be the official paint supplier of Hendrick Motorsports.
“After 22 years, our partnership with Jeff and Hendrick Motorsports is
the longest running driver, team and sponsor combination in NASCAR
history,” said Shaver. “As a company that focuses on helping our
customers win and delivering on our promises, Jeff embodies everything
that Axalta represents and, as he contemplates his future outside of a
race car, we see many additional areas where we can work together.”
Through the new partnership, Gordon will offer unique insights to Axalta
global leaders in the Automotive Refinish, OEM, Commercial Vehicle and
Industrial businesses. He will have the opportunity to directly
contribute to specific global strategic initiatives; including goal
setting and execution, and creating a winning culture.
“As I started to think about what’s next for me outside of racing, I
found an opportunity to use other skill sets and discover things about
myself that I didn’t have time to focus on before,” said Gordon. “Axalta
has been a trusted partner for my entire career and I can’t think of a
more perfect partner to collaborate with in the years to come. I look
forward to working with Charlie and his team.”
No stranger to a challenge, Gordon will bring incredible drive, passion
and valuable insights to his new Axalta role.
“While I am sad to see Jeff step away from the weekly challenge of
racing, I am delighted to see him become more involved with the Axalta
business,” said Nigel Budden, Vice President, North America, Axalta. “I
am also very excited about the options this now gives our Refinish Paint
Business in North America to further develop and work with Hendrick
Motorsports in our sponsorship.”
To learn more, visit us online at www.axaltacs.com
and www.axaltaracing.com
and follow Jeff Gordon on www.jeffgordon.com
and @JeffGordonWeb.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, automotive refinish and commercial
vehicles to electric motors, buildings and pipelines, our coatings are
designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With more than 145 years of experience
in the coatings industry, the 12,000 people of Axalta continue to find
ways to serve our more than 120,000 customers in 130 countries better
every day with the finest coatings, application systems and technology.
For more information visit www.axaltacoatingsystems.com
and follow us @axalta on twitter.
Source: Axalta Coating Systems