TIEL, Netherlands--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global manufacturer of
liquid and powder coatings, has acquired the business of Geeraets
Autolak, a distributor of Axalta’s Cromax® refinish coating
products in the Netherlands for nearly 40 years. The operations of
Geeraets Autolak will be integrated into the Axalta organization,
operating under the Cromax name. The acquisition takes effect
immediately. Financial terms of the agreement were not disclosed.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20160801005648/en/
From left: Han Verschoor, Axalta Sales Manager Netherlands, and Gerard Geeraets, owner Geeraets Autolak (Photo: Axalta)
Cromax, one of Axalta’s global premium refinish brands, is designed to
increase the productivity of its body shop customers with coatings
systems engineered for fast and accurate application, coupled with
business solutions, advanced color measurement technology, marketing
support and pragmatic innovations.
“Geeraets customers in the Netherlands will continue to benefit from all
the added-value services provided by Geeraets Autolak in the past, but
from today onwards that support will be reinforced with resources from
Axalta and our Cromax brand,” explained Matthias Schönberg, Vice
President of Axalta and President for Europe, Middle East and Africa.
“This acquisition will help us optimize our operational infrastructure
while at the same time complement our sales activities to support our
Cromax customers.’’
Gerard Geeraets, owner of Geeraets Autolak, says, “Becoming part of
Axalta is very exciting. While it’s a change, it is a great opportunity
for all of us to now be able to work within and benefit directly from
such a strong global organization. Our customers can count on the
support they have always enjoyed from us, and they will continue to have
access to Cromax products and support programs as well as to the full
scope of Axalta resources. We know that this will be a great advantage
for them in this competitive market.”
Han Verschoor, Axalta Sales Manager in the Netherlands, says, “The
entire Dutch team, including our new colleagues, is completely focused
on our customers and providing them with the best possible service. The
acquisition nicely complements our successful Cromax distribution
network, which otherwise remains unchanged.”
About Axalta Coating Systems – Celebrating 150 Years in the Coatings
Industry
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With 150 years of experience in the
coatings industry, the 12,800 people of Axalta continue to find ways to
better serve our more than 100,000 customers in 130 countries every day
with the finest coatings, application systems and technology. For more
information visit axaltacoatingsystems.com
and follow us on Twitter @axalta and on LinkedIn.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160801005648/en/
Source: Axalta Coating Systems