Axalta to Auction Powder-coated, 1950s Pedal Car Using New Alesta
Illusion Peerless Pink
HOUSTON--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, has found a unique way to debut its new line of
Alesta® Illusion powder coatings while giving back to
the community. Axalta’s soon-to-be released Peerless Pink powder
coating, from its new Alesta Illusion line of coatings, covers a fully
restored 1950s pedal car that will be auctioned on October 28, 2016 at
Axalta’s new powder coating Learning and Development center in Houston,
Texas to benefit the Susan G. Komen breast cancer foundation
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Axalta Coating Systems Debuts New Alesta Illusion Powder Coatings During Auction of Restored Pedal Car. (Photo: Axalta)
“We are thrilled to introduce our new Illusion color line that is both
attractive and effective,” said Kristen Boyd, Axalta Marketing Manager.
“October is breast cancer awareness month and what better way to
showcase our highly anticipated line of beautiful powder coatings than
with Peerless Pink on a fully-restored car.”
The restored 1950s Murray Flat Face pedal car was refurbished by Roger
Lapointe, owner of Precision Powder Coating in Vassalboro, Maine.
“Working on this special car has been a great opportunity to once again
use Axalta’s quality powder coatings on a fun and meaningful project,”
said Roger Lapointe.
The new Illusion line features twelve high-gloss, smooth polyester
products with a super durable formulation that has excellent UV
resistance. These weatherable new products produce a metallic effect
when viewed at different angles, especially when exposed to direct
sunlight. Some products in the new line are also metallic
semi-transparent candy colors that can be applied to a variety of
substrates, dramatically changing the look of the final product.
Axalta supports selected initiatives that respond to the needs of the
communities in which we operate. Our engagement focuses on three broad
themes: education, sustainability, and community relations. These themes
reflect the needs of our communities as well as the fields of expertise
within Axalta.
To learn more about Axalta’s commitment to the community, visit axaltacs.com/socialresponsibility.
To learn more about Axalta Coating Systems or the new Illusion line,
visit www.axalta.us/powder.
About Axalta Coating Systems – Celebrating 150 Years in the Coatings
Industry
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With 150 years of experience in the
coatings industry, the approximately 12,800 people of Axalta continue to
find ways to serve our more than 100,000 customers in 130 countries
better every day with the finest coatings, application systems and
technology. For more information visit axaltacoatingsystems.com
and follow us @axalta on Twitter and on LinkedIn.
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Source: Axalta Coating Systems