MEXICO CITY--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, launched its Alesta® Master Color
Technology, an extension of its industrial and architectural coatings
portfolio, during the Expo COATech tradeshow in Mexico City.
Expo COATech is the only exhibition and business forum nationwide
specializing in paint and powder coatings. During the forum, new
alternative coatings from the Alesta family used for both indoor and
outdoor application were introduced. Alesta Master Color is noted for
its unique ability to combine durability and appearance, offering a
range of 67 colors and highly competitive pricing. The line is free from
both mercury and heavy metals and contains environmentally responsible
organic pigments.
“At Axalta, we put customers first and that is why as part of the
celebration of our 150 years in the coatings industry we reiterate our
commitment by offering innovative products, services and solutions,”
explained Alfredo Villalobos, Axalta’s Industrial Coatings Director in
Latin America. “Our goal is to support our customers and provide them
with customized coatings and application systems.”
The new Alesta Master Color line includes a wide range of applications
for industrial substrates including racking, lockers, and metallic
furniture as well as dining room sets and bunk beds.
Isabel Alanis, Axalta’s Commercial Director in México and Central
America added, “Since our Axalta manufacturing plant in Apodaca Nuevo
Leon opened 25 years ago, we have continually looked for ways to meets
customer needs. We will continue to develop lines at competitive prices
and consistent quality as Alesta Master Color demonstrates.”
About Axalta Coating Systems – Celebrating 150 Years in the Coatings
Industry
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With almost 150 years of experience in
the coatings industry, the 12,800 people of Axalta continue to find ways
to serve more than 100,000 customers in 130 countries with the finest
coatings, application systems and technology. For more information visit axaltacs.com and
follow us on Twitter @axalta and on LinkedIn.
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Source: Axalta Coating Systems