Innovative and Durable Collection Available in 12 Smooth Colors
HOUSTON--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, is excited to introduce its new Alesta®
Illusion collection that features super-durable polyester powder
coatings in 12 high-gloss colors. When viewed at different angles,
especially in direct sunlight, the colors produce a mesmerizing effect
and create the illusion of changing color. This technology is designed
not only to transform the look of substrates but also help ensure their
protection.
“Axalta is driven to provide the most cutting-edge solutions for our
customers, both functionally and aesthetically,” said Kristen Boyd,
Axalta Marketing Manager. “This collection can be used to beautify and
protect a wide range of material in the general industrial finishing
business.”
Due to its weatherability and durability, the Alesta Illusion collection
is the perfect choice for exterior projects such as fencing, patio
furniture, lawn and garden accents, vending machines, playground
equipment, architectural applications, and sports equipment. Alesta
Illusion powder coatings are also ideal for interior use on a variety of
surfaces including light fixtures, brackets, and metal furniture as well
as small and large appliances.
The Alesta Illusion collection includes the following colors: Amethyst,
Cosmic Red, Blue Shift, Onyx, Constellation, Peerless Pink, Nebula, Pink
Star, Aurora, Airglow, Gilded, Comet Orange and a clear top coat,
Luminous.
To learn more about Axalta Coating Systems or the new Illusion line,
visit www.axalta.us/powder.
About Axalta Coating Systems – Celebrating 150 Years in the Coatings
Industry
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With 150 years of experience in the
coatings industry, the approximately 12,800 people of Axalta continue to
find ways to serve our more than 100,000 customers in 130 countries
better every day with the finest coatings, application systems and
technology. For more information visit axaltacoatingsystems.com
and follow us @Axalta on Twitter
and on LinkedIn.
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Source: Axalta Coating Systems