DETROIT--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, is excited to announce that it is the Presenting
Sponsor of the 2017 North American International Auto Show (NAIAS)
Charity Preview for the second consecutive year.
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Axalta will unveil its Automotive Color of the Year 2017 during NAIAS preview week. Pictured is Axalta's 2016's Color of the Year, Brilliant Blue. (Graphic: Axalta)
The NAIAS Charity Preview, to be held on Friday, January 13, 2017, at
the Cobo Center in Detroit, is consistently the largest single night
fundraiser in the United States, having raised more than $5.2 million
last year. Proceeds directly benefit a wide range of children's
charities including The Boys & Girls Clubs of Southeastern Michigan,
Boys Hope Girls Hope of Detroit, The Children’s Center, Children’s
Hospital of Michigan Foundation, Judson Center, Detroit PAL, March of
Dimes, and the DADA Charitable Foundation Fund – a fund of the Community
Foundation for southeast Michigan.
“Charity Preview at the North American International Auto Show is known
around the country for its fancy gowns, snazzy tuxedoes and elaborate
parties, but the tremendous impact attendees and sponsors have on the
lives of so many needy children remains the main star of the evening,”
said Sam Slaughter, 2017 NAIAS Chairman. “We’re very appreciative to
have Axalta return as the Presenting Sponsor for this evening of giving
and celebration.”
“Axalta’s first-year sponsorship of the 2016 Charity Preview was a great
way to support our community,” said Steven Markevich, Axalta’s Executive
Vice President and President of Transportation Coatings and Greater
China. “This time, we expect to make our presence even brighter as we
partner with the NAIAS to benefit the children in our community. The
Axalta team again looks forward to bringing a little color to this
black-tie affair as we celebrate our Automotive Color of the Year 2017
and build on our mission of being a trusted partner in helping
automakers develop the appearance and character of their vehicle brands.”
Axalta will participate in many festivities during the Auto Show January
8 through 22. On Tuesday, January 10, 2017, Axalta will support the
annual EyesOn Design program that benefits the Detroit Institute of
Ophthalmology. Axalta is also sponsor of the Cobo Center’s first NAIAS
Coloring Contest. Children, ages 14 and under, are invited to color an
Axalta concept car for the chance to win prizes. Winners will be
selected daily, and submissions will be displayed in the shape of
Axalta’s logo on a wall inside Cobo Center.
2017 NAIAS Important Dates:
The Gallery – Saturday, January 7, 2017
AutoMobili-D –
Sunday-Thursday, January 8-12, 2017
Press Preview –
Monday-Tuesday, January 9-10, 2017
Industry Preview –
Wednesday-Thursday, January 11-12, 2017
Charity Preview
– Friday, January 13, 2017
Public Show –
Saturday-Sunday, January 14-22, 2017
About NAIAS
Now in its 28th year as an international event, the NAIAS is among the
most prestigious auto shows in the world, providing unparalleled access
to the automotive products, people and ideas that matter most - up close
and in one place. Administered by Executive Director Rod Alberts, the
NAIAS is one of the largest media events in North America, and the only
auto show in the United States to earn an annual distinguished sanction
of the Organisation Internationale des Constructeurs d'Automobiles,
the Paris-based alliance of automotive trade associations and
manufacturers from around the world. For more information, visit naias.com.
About Axalta Coating Systems – Celebrating 150 Years in the Coatings
Industry
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With 150 years of experience in the
coatings industry, the approximately 12,800 people of Axalta continue to
find ways to serve our more than 100,000 customers in 130 countries
better every day with the finest coatings, application systems and
technology. For more information visit axaltacoatingsystems.com and
follow us @Axalta on Twitter
and on LinkedIn.
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Source: Axalta Coating Systems