* Company To Also Serve As Official Finishes, Coatings And Paint Of
Daytona International Speedway
DAYTONA BEACH, Fla.--(BUSINESS WIRE)--
International Speedway Corporation (NASDAQ Global Select Market: ISCA;
OTC Bulletin Board: ISCB) (“ISC”) and Axalta Coating Systems (NYSE:
AXTA), a leading global manufacturer of liquid and powder coatings, announced
today a multi-year partnership that will make Axalta the fifth
Founding Partner at Daytona International Speedway’s (DIS) new
motorsports stadium.
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From left to right: Joe McDougall, Senior Vice President, Axalta Coating Systems; International Speedway Corporation CEO Lesa France Kennedy; Axalta Chairman and CEO Charlie Shaver; Daytona International Speedway President Chip Wile; Mike Carr, President, Axalta North America, and Mike Cash, Senior Vice President and President, Industrial Coatings at Axalta stand alongside the rendering of the Axalta Center Injector at Daytona International Speedway. (Photo: Axalta)
“Axalta has been a long-standing and strong sponsor of our sport for
many years and we’re thrilled to welcome them as a partner at Daytona
International Speedway,” said ISC Chief Executive Officer Lesa France
Kennedy. “Their activation will enable us to further enhance the fan and
spectator experience which is a main focus of our new stadium.”
The multi-year agreement will provide Axalta with naming rights for the
Center injector as well as branding rights within specific areas of the
“World Center of Racing” zone, the central "neighborhood" overlooking
the famed start/finish line inside the new stadium. The "World Center of
Racing" zone is roughly the area of two football fields and celebrates
the history and legacy of racing at DIS while featuring retail and
dining areas, dozens of video screens and open sight-line views of
the racetrack.
“All of us at Axalta are tremendously excited to be a sponsor of the
Daytona International Speedway, especially as we celebrate our company’s
150th anniversary in the coatings industry,” explained Axalta
Chairman and CEO Charlie Shaver. “Daytona is an American icon synonymous
with the sport of racing not only across the nation but around the
world. We are proud to be able to associate the paint and other coatings
that we supply the global transportation industry with the technology
that underpins racing and the superior performance that the cars deliver
on the track at every race.”
Axalta will receive 32,000 square feet of branding and engagement
opportunities in the Center injector that vertically span four concourse
levels along with a dedicated display activation area in the redesigned
Midway (located near its injector). Financial terms of the agreement
were not disclosed.
“We’re honored to welcome Axalta to our family of Founding Partners,”
said Daytona International Speedway President Chip Wile. “Their
activation in the Center injector will be a great fit for our
motorsports stadium while creating exciting engagement opportunities.”
Through the partnership, Axalta furthers its strong commitment to
motorsports. Axalta serves as a primary sponsor of Dale Earnhardt Jr.
and the Hendrick Motorsports No. 88 Chevrolet SS team as part of its
longstanding, 24-year partnership with Hendrick Motorsports.
Additionally, Axalta recently served as the sponsor of the Axalta
Faster. Tougher. Brighter. 200 NASCAR XFINITY Series race at Phoenix
International Raceway (PIR).
About ISC
International Speedway Corporation is a leading promoter of motorsports
activities, currently promoting more than 100 racing events annually as
well as numerous other motorsports-related activities. The Company owns
and/or operates 13 of the nation's major motorsports entertainment
facilities, including Daytona International Speedway® in Florida (home
of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan
International Speedway® located outside Detroit; Richmond International
Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM
near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix
International Raceway® in Arizona; Chicagoland Speedway® and Route 66
RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM
in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in
South Carolina; and Watkins Glen International® in New York.
The Company also owns and operates Motor Racing NetworkSM,
the nation's largest independent sports radio network, and Americrown
Service CorporationSM, a subsidiary that provides catering
services, and food and beverage concessions. In addition, the Company
has a 50 percent interest in the Hollywood Casino at Kansas Speedway.
For more information, visit the Company’s website at www.InternationalSpeedwayCorporation.com.
About Axalta Coating Systems – Celebrating 150 Years in the Coatings
Industry
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With 150 years of experience in the
coatings industry, the 12,800 people of Axalta continue to find ways to
serve our more than 100,000 customers in 130 countries better every day
with the finest coatings, application systems and technology. For more
information visit axaltacoatingsystems.com
and follow us @axalta on Twitter and on LinkedIn.
About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race"
- the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event
garners most of the attention - as well as the largest audience in
motorsports - the approximately 500-acre motorsports complex boasts the
most diverse schedule of racing on the globe, thus earning it the title
of "World Center of Racing." In addition to eight major weekends of
racing activity, the Speedway will host the inaugural Country 500 – The
Great American Music Fest at DAYTONA over Memorial Day Weekend in 2016.
Rarely a week goes by that the Speedway grounds are not used for events
that include civic and social gatherings, car shows, photo shoots,
production vehicle testing and police motorcycle training.
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Source: Axalta Coating Systems and International Speedway Corporation