GLEN MILLS, Pa.--(BUSINESS WIRE)--
Steve Trapp, North America Services Manager at Axalta Coating Systems
(NYSE: AXTA), addressed industry professionals at the recent Specialty
Equipment Market Association (SEMA) tradeshow at the Las Vegas
Convention Center in Las Vegas, Nevada. Trapp’s presentation titled, Selling
and Marketing in an Increasingly Competitive Marketplace, was part
of the Society of Collision Repair Specialists’ (SCRS) Repairer Driven
Education series, which featured SCRS-selected courses that focused on
issues relevant to today’s collision repair professionals.
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Axalta's Steve Trapp presented "Selling and Marketing in an Increasingly Competitive Marketplace at SEMA." (Photo: Axalta)
Trapp discussed effective marketing strategies for the collision repair
industry and shared tips on how to build, execute and track a marketing
strategy to attract customers instead of waiting for customers to find
the shop. He also provided tips to evaluate and tweak the strategy over
time. He emphasized that to win in today’s marketplace, body shops must
develop a foundational culture of delivering exceptional customer
service in addition to quality and speedy repairs. Trapp also
highlighted key sales tactics to help improve closing ratio.
“It is critical that body shop owners use market research to develop and
validate their shop’s marketing plan,” said Trapp. “The goal of every
workshop is to put body shops in the best position to succeed in today’s
marketplace. It is important for shop owners to identify strategies that
work and reallocate funds from unsuccessful efforts to a diversified
strategy that targets each customer segment.”
About Axalta Coating Systems – Celebrating 150 Years in the Coatings
Industry
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With 150 years of experience in the
coatings industry, the approximately 12,800 people of Axalta continue to
find ways to serve our more than 100,000 customers in 130 countries
better every day with the finest coatings, application systems and
technology. For more information visit axaltacoatingsystems.com
and follow us @Axalta on Twitter
and on LinkedIn.
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Source: Axalta Coating Systems