New logo symbolizes attributes of Imron coatings
PHILADELPHIA--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global manufacturer of
liquid and powder coatings, is pleased to announce a new visual identity
for its iconic Imron® brand of polyurethane coatings, a
portfolio of premium quality products for original equipment
manufacturers (OEMs) and, in selected markets, for the aftermarket
repair of commercial vehicles.
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Axalta reveals new global logo and brand identity for Imron polyurethane product line. (Graphic: Axalta)
For decades, Imron polyurethane enamel has been the number one finish of
choice for leading heavy-duty truck, bus, and rail manufacturers. Imron
boasts excellent durability, outstanding graffiti-resistant performance
on topcoats and clears, reliable corrosion protection, and excellent
resistance to chemicals and weathering, as well as shock and impact.
These qualities make Imron one of the most widely approved coatings
among commercial vehicle manufacturers.
“I am excited to launch the new global branding for one of the most
recognized commercial paint brands in the industry,” said Joseph Wood,
Vice President for Commercial Vehicle Coatings at Axalta. “The new look
and feel represents the superior qualities of Imron. Plus, this year as
we celebrate Axalta’s 150th anniversary in the coatings
industry, Imron will carry a new identity that we’re confident will
continue to inspire the trust that our customers have placed in the
brand for so many years."
The new logo for Imron incorporates three elements - a diamond, a road,
and a shield – which when combined reflect the attributes that customers
have come to value in the Imron name. The diamond represents Imron’s
durability and toughness. The road conveys the tough environments where
Imron is used. The shield conveys Imron’s promise to protect vehicles
against the elements.
“For five decades Imron has delivered beautiful finishes to commercial
vehicle manufacturers and owners,” added Vanessa Navarro, Global
Marketing Manager at Axalta. “The new, bold logo will help our customers
identify the Imron brand around the globe and recognize it as the symbol
of a superior quality finish for their vehicles.”
The new logo and brand design will be introduced in print and digital
advertising, marketing collateral, and industry events beginning in
September 2016. To view the full array of launch materials or learn more
about the Imron brand of products, visit www.axaltacs.com/Imron.
About Axalta Coating Systems – Celebrating 150 Years in the Coatings
Industry
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. Celebrating 150 years of experience in
the coatings industry, the more than 12,800 people of Axalta continue to
find ways to serve our more than 100,000 customers in 130 countries
better every day with the finest coatings, application systems and
technology. For more information visit axaltacoatingsystems.com
and follow us @axalta on Twitter and on LinkedIn.
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Source: Axalta Coating Systems