GLEN MILLS, Pa.--(BUSINESS WIRE)--
Axalta
Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, launched its latest Artist Signature Series of
custom refinish colors at the annual Specialty Equipment Market
Association (SEMA) tradeshow in Las Vegas, Nevada. The collection
called, Axalta Artist Signature Series – Cromax® Mobsteel
Midnight CFX™ Candy Colors, is a
vibrant set of custom colors designed by Mobsteel® and Axalta
color designers.
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Axalta launched its latest Artist Signature Series of custom refinish colors at the SEMA tradeshow in Las Vegas, Nevada. The collection called, Axalta Artist Signature Series – Cromax Mobsteel Midnight CFX Candy Colors, is a vibrant set of custom colors designed by Mobsteel and Axalta color designers. (Photo: Axalta)
Mobsteel owner Adam Genei, artist Ron Coan, and the rest of the team
from Mobsteel, a design / build car company that manufactures
aftermarket products and builds custom cars, and subject of a popular
NBCSN show of the same name, joined Axalta’s Mike Carr, President of
Axalta’s business in North America and Harry Christman, Cromax Brand
Manager, to launch the new color collection at Axalta’s Engineered
for Speed booth. The colors, including 8 Mile Maroon and Motorcity
Sunset, are part of the dynamic series that appear to be a shade of
black at first glance, but under light, reflect rich reds, purples,
golds and more. These effects are accomplished with a new charcoal candy
dye and an added xirallic pearl effect that creates pops of color and
explodes in sunlight.
“I’m so proud to have a Mobsteel signature line of colors,” said Genei.
“It was a great experience to work with the experts at Axalta at their
Chicago training center to create our Mobsteel Midnight CFX Candy
Colors. Launching this at SEMA during a press conference at the Axalta
Engineered for Speed booth was just icing on the cake.”
“This line is exciting for both Axalta and the artists with whom we
work. I’m thrilled that Mobsteel founder, Adam Genei, and his team
helped to reveal this exciting new collection in the Artist Signature
Series,” said Christman. “We are extremely proud that this talented
design/ build team uses Axalta refinish products in their shop and that
they partnered with us to create a line of colors inspired by their city
of Detroit and their craft.”
The Axalta Signature Series is designed to recognize and promote the
creative color imagination of innovative refinishers. Cromax Mobsteel
Midnight CFX Candy Colors is the second line in the
Axalta Artist Signature Series. Axalta first introduced the Series at
the 2015 SEMA Show with Danny D’s Mild-to-Wild CombinationsTM.
To watch the Mobsteel Midnight CFX Candy Colors launch video, click here.
About Axalta Coating Systems – Celebrating 150 Years in the Coatings
Industry
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With 150 years of experience in the
coatings industry, the approximately 12,800 people of Axalta continue to
find ways to serve our more than 100,000 customers in 130 countries
better every day with the finest coatings, application systems and
technology. For more information visit axaltacoatingsystems.com
and follow us @Axalta on Twitter
and on LinkedIn.
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Source: Axalta Coating Systems