New logo embodies the trust and confidence customers have in Imron’s
premium quality, durable and reliable products
SHANGHAI--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, has introduced a new logo and brand identity for
its iconic Imron® brand of polyurethane coatings and
sustainable Imron solutions that are available to China’s commercial
vehicle manufacturers. More than 80 leading commercial vehicle
manufacturing companies whose representatives were drawn from technical,
R&D and purchasing departments attended the special event hosted by
Axalta to celebrate and introduce the new look of Imron.
The Imron portfolio offers premium quality products for original
equipment manufacturers (OEMs) and aftermarket repair of commercial
vehicles across the globe. For five decades, Imron polyurethane enamel
has been the finish of choice for leading heavy-duty truck, bus, and
rail manufacturers. Imron boasts excellent durability, outstanding
graffiti resistant performance on topcoats and clears, reliable
corrosion protection, and excellent resistance to chemicals and
weathering, as well as shock and impact. These qualities make Imron one
of the most widely approved coatings among commercial vehicle
manufacturers.
The new Imron logo incorporates three elements – a diamond, a road and a
shield – which combine to reflect the attributes that customers have
come to value in the Imron name. The diamond represents Imron’s
durability and toughness. The road connotes the tough environments where
Imron is used. The shield conveys Imron’s promise to protect vehicles
against the elements. The new logo will appear in four colors, only
hinting at the rich variety of colors that Imron customers can choose
from.
“As part of celebrating Axalta’s 150 years of innovation in the coating
industry, the new bold brand identity of Imron embodies the trust and
confidence customers have on the Imron portfolio in China and around the
globe. It stands for superior quality finish for their vehicles. And
customers can continue to expect the same premium quality, durability
and reliability that Imron has been offering with this new brand
identity,” said Luke Lu, Vice President of Axalta and President of
Axalta China. “In China where one of the national goals is for a cleaner
and greener environment, Imron sustainable offerings will be valuable in
enabling commercial vehicle OEMs and aftermarket repair customers to
meet long-term sustainability goals.”
Showcased at the seminar today are the Axalta Imron Hydro Waterborne
solutions and Imron high performance commercial vehicle solutions,
designed specifically for heavy-duty trucks, high-speed rails and buses.
About Axalta Coating Systems – Celebrating 150 Years in the Coatings
Industry
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With 150 years of experience in the
coatings industry, the more than 12,800 people of Axalta continue to
find ways to better serve our more than 100,000 customers in 130
countries every day with the finest coatings, application systems and
technology. For more information visit axaltacoatingsystems.com
and follow us @Axalta on Twitter
and on LinkedIn.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161027006011/en/
Source: Axalta Coating Systems