New collaboration between Axalta and Jiao Tong University
SHANGHAI--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, has been invited to present the latest automotive
color trends at “Color Changes Future” - the 6th Color
Training Session organized by Shanghai Jiao Tong University’s Design
Trend Institute. This color training session marks the start of a
collaboration between Axalta and Shanghai Jiao Tong University on
automotive color’s research and application.
The Design Trend Institute of Shanghai Jiao Tong University is an
organization dedicated to research and development of design trends and
color trends for the automotive industry in China.
“It’s our honor to be given this opportunity to share Axalta’s leading
innovation concept, insights and solutions on automotive color to OEMs
during the color training session,” said Luke Lu, Axalta Vice President
and President, Greater China. “Collaborating with the Design Trend
Institute of Shanghai Jiao Tong University to enable automotive
manufacturers to have a deeper insight into automotive colors trends is
very meaningful in 2016, the year that we celebrate our 150th
anniversary in coatings industry.”
Associate Professor John Fu (Fu Jiong), Head of the Design Trend
Institute of Shanghai Jiao Tong University, commented, “Axalta is a
well-known leading automotive coatings supplier and an expert on
automotive color innovation in global automotive industry. Its annual
Color Show tailor-made for automotive manufacturers has been benefiting
the automotive industry and its customers for many years. We are very
excited that we could invite Axalta as our partner to present their the
latest color trends during our sixth Color Training session.”
The Design Trend Institute enjoys a good reputation in the industry for
its strong color design and education capability. It established Color
Training for the Automotive Industry in 2014. The previous five training
sessions have attracted more than 34 automotive manufacturers including
Shanghai General Motors, Shanghai Volkswagen Automobile, Beijing
Automotive, Kia Motors, Chery Automobiles, and Geely Automobile.
During the session, Annie You, Transportation Color Marketing Leader of
Axalta Greater China, presented Destination Color 2016, a
portfolio of color choices inspired by changing consumer lifestyles and
designed to enable automobile manufacturers to select colors that will
fulfill their customers’ preferences and color choices for vehicles. The
portfolio also introduces Axalta’s insights and findings on automotive
color innovation as well as leading environmentally responsible
solutions that Axalta is offering to the automotive market in China and
around the world.
Axalta established the first-ever Color Advisory Committee more than 90
years ago to craft colors specifically for cars. Over decades of
continuous development, Axalta has built a database of more than four
million colors which provides both original equipment manufacturers and
collision repair technicians with one of the most extensive color
databases in the world. Axalta’s annual Global Automotive Color
Popularity Report, published every year since 1953, tracks color trends
around the world.
China is one of the strategic markets for Axalta’s color innovation and
application. Axalta has invested in facilities such as its Global Color
Lab in Shanghai where color experts work closely with automotive OEMs to
create colors that meet local and regional consumer demands while
analyzing market trends for color preferences.
About Axalta Coating Systems – Celebrating 150 Years in the Coatings
Industry
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With 150 years of experience in the
coatings industry, the 12,800 people of Axalta continue to find ways to
better serve our more than 100,000 customers in 130 countries every day
with the finest coatings, application systems and technology. For more
information visit axaltacoatingsystems.com
and follow us on Twitter @axalta and on LinkedIn.
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Source: Axalta Coating Systems