GLEN MILLS, Pa.--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, will exhibit at the Specialty Equipment Market
Association (SEMA) tradeshow November 1-4, 2016 at the Las Vegas
Convention Center in Las Vegas, Nevada. The SEMA show is regarded as the
premier automotive and specialty products event worldwide. Axalta is
proud to offer live product and skill demonstrations, introduce new
custom colors, and reveal an iconic classic car restoration within
Axalta’s 5,200+ square feet of indoor and outdoor exhibit space.
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Axalta Coating Systems outdoor booth rendering. (Photo: Axalta)
Themed “Engineered for speed,” Axalta’s outdoor space (#61009) features
a fully-functional Global Finishing Solutions paint booth with infrared
technology that allows visitors to experience the speed of Axalta’s
highly-productive, wet-on-wet waterborne technology. On Tuesday,
November 1, 2016 from 9 a.m. to 12 p.m., Axalta will showcase a custom
truck paint demonstration by Velocity Network’s All Girls Garage,
Rachel DeBarros and BMI Racing driver, Sara Burgess. Attendees will also
have the opportunity to view pinstriping demonstrations and an
impressive collection of classic, restored, and custom vehicles. From 12
to 5 p.m., the booth will feature a pedal car shoot out.
“Our goal is to provide an engaging exhibit where visitors can truly
experience the products and innovation that Axalta offers,” said Mike
Carr, Axalta President-North America. “From the application of our
products during live demos, to the end result reflected on beautiful
restorations and dozens of vehicles on display finished with our
products, the exceptional quality and performance of Axalta brands will
be proudly featured for visitors to see and enjoy.”
Axalta will host two exciting press conferences at its outdoor space. On
Tuesday, November 1, 2016 at 3:50 p.m., TV Host and NASCAR®
Champion Crew Chief, Ray Evernham will unveil his restored 1958 Impala
from the iconic movie American Graffiti. Cast member Candy Clark
will join Axalta to unveil the car and mingle with guests. On Wednesday,
November 2, 2016 at 3:30 p.m., design and build sensations and stars of
the NBCSN hit show, Mobsteel®, will reveal the Axalta
Artist Signature Series – Cromax® Mobsteel
Midnight CFX™ Candy Colors, a vibrant
collection of custom colors designed by the Mobsteel crew and Axalta
color designers.
Axalta will feature its Builders Showcase in booth #22391 inside Central
Hall at the Las Vegas Convention Center where guests can meet builders
and owners and discover the inspiration and execution behind each
extraordinary vehicle.
To stay up-to-date on all of Axalta’s events at SEMA, visit axalta.us/SEMA2016
About Axalta Coating Systems – Celebrating 150 Years in the Coatings
Industry
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With 150 years of experience in the
coatings industry, the approximately 12,800 people of Axalta continue to
find ways to serve our more than 100,000 customers in 130 countries
better every day with the finest coatings, application systems and
technology. For more information visit axaltacoatingsystems.com
and follow us @axalta on Twitter and on LinkedIn.
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Source: Axalta Coating Systems