Axalta develops new colors to enhance the exquisite superstructure
MONTBRISON, France--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, has been specified to provide its Alesta® AP
Architectural Polyester powder coatings for one of the largest urban
planning projects in Europe – La Marseillaise – which is
scheduled for completion mid-2018.
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Prestigious French superstructure project La Marseillaise to feature new Alesta AP Architectural Polyester powder coatings. (Photo: Axalta)
The superstructure in Marseille, France, will be 135 meters high, have
31 floors with 35,000m2 of office space, and the capacity to
house 2,500 people. When complete, La Marseillaise will contain
an estimated total of 18,800m3 of concrete and 16,000m2
of coated façades, including aluminum profiles and 3,800 sun shields
made of ultra-high performance fiber-reinforced concrete (UHPC). The
color of the external façades will vary depending on the height of the
storey - from red ochre to white clouds - that will aim to increase the
brightness of the structure. The project is the brain-child of real
estate developer Constructa and architectural firm Ateliers Jean Nouvel.
Ouest Alu, a well-established French company that designs and
manufactures façades, was commissioned to work on this prestigious
project. At the beginning of 2015, Ouest Alu approached Axalta to ask
for the creation of tailor-made colors in Alesta AP matt finishes. In
total, 15 unique products were specified, manufactured and delivered.
“We regularly use Axalta products in our construction projects,
especially where very technical or high-quality requirements are
involved. The team at Axalta listened to our needs and perfectly
understood the architect’s requirements. This has been a long-term
endeavor that has involved developing 27 new colors before selection of
the final products by the architect. The availability and responsiveness
of the Axalta team has been greatly appreciated and has resulted in a
successful outcome,” says Christian Chevrel, Sales Manager at Ouest Alu.
Axalta offers a complete range of environmentally-responsible
architectural powder coating products under the Alesta AP brand, all of
which have been formulated especially for application on aluminum, steel
and galvanized steel. The entire line has excellent mechanical and
weathering resistance properties and is therefore very well-suited for
durability in demanding climates. Alesta AP is Qualicoat and GSB
approved. The Axalta architectural grade products are manufactured and
individually tested in accordance with ISO 9000 quality systems to
ensure excellent performance and color consistency.
Philippe Leire, Axalta Sales Manager for powder coatings in France,
says: “The La Marseillaise project is a double success. It is
first of all the faith of a partner customer who entrusts us with the
development of unique colors for a majestic project. It is also an
exceptional showcase of a design that will engage the public in
Marseilles, the city of the sun, which is the showpiece of this
architectural gem.”
For more information on the Axalta’s Alesta AP range of powder coatings,
visit www.powder.axaltacs.com,
and for more information about Ouest Alu, go to www.ouestalu.fr
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With more than 150 years of experience
in the coatings industry, the approximately 12,800 people of Axalta
continue to find ways to serve our more than 100,000 customers in 130
countries better every day with the finest coatings, application systems
and technology. For more information visit axalta.com
and follow us @Axalta on Twitter
and on LinkedIn.
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Source: Axalta Coating Systems