GLEN MILLS, Pa.--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA) has announced the program of events
for its indoor booth, #22391, during the 2017 SEMA show at the Las Vegas
Convention Center in Las Vegas, Nevada from October 31 to November 3,
2017. The program highlights Axalta’s Refinish, OEM, and Industrial
coatings through demonstrations, guest appearances, and more.
Program highlights include:
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Daily automotive design duels at the Axalta booth with a grand finale
at 8:00 p.m. on Wednesday, November 1 at MEET in Las Vegas.
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Autograph session with TJ Ott, captain of the Hot Tuna boat on
National Geographic Channel’s Wicked Tuna. Tuesday, October 31
at 2:00 p.m. and on Wednesday, November 1 at 11:00 a.m.
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Meet and greet the stars of History Channel’s Detroit Steel at
2:00 p.m. on Wednesday, November 1.
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A discussion about the iconic Tucker Corporation’s legacy with members
of the Tucker family and a look at the first ever Tucker Torpedo on
November 2 at 11:30 a.m.
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A special appearance by Dale Earnhardt Jr. with a look back on his
racing career on Thursday, November 2, at 1:00 p.m.
Axalta’s program begins at 10:00 a.m. on Tuesday, October 31 with the
first of five Middlecott Sketchbattle: Automotive Design Duels.
Each head-to-head drawing battle, energized by Detroit-inspired music,
showcases the talent of automotive designers, students and artists.
Jamie Little, NASCAR® pit reporter for Fox, and Brook Banham,
cofounder of Middlecott Design will serve as emcees for the event. Duels
continue at 12:00 p.m. and 3:00 p.m. on October 31 and at 9:30 a.m. and
12:30 p.m. on November 1. In-booth duels lead up to the Axalta-sponsored Middlecott
Sketchbattle Experience at 8:00 p.m. on Wednesday, November 1 at
MEET Las Vegas, 233 S 4th Street, Las Vegas, Nevada 89101. You may purchase
tickets with a donation online or at the door. Proceeds benefit
DRIVE ONE TechCenter, a Detroit based nonprofit which instills at-risk
youth with valuable trade skills that are required in today's automotive
workforce.
On Tuesday, October 31 at 2:00 p.m. and on Wednesday, November 1 at
11:00 a.m., TJ Ott, captain of the Hot Tuna boat on National Geographic
Channel’s Wicked Tuna, will meet fans and sign autographs. At
2:00 p.m. on Wednesday, November 1, the Mobsteel crew, and cast of
History Channel’s Detroit Steel will chat about recent projects
and hot design/build trends. Axalta welcomes Rob Ida of Ida Automotive
and Mike and Sean Tucker on Thursday, November 2 at 11:30 a.m., to
discuss the Tucker Corporation’s legacy in the automobile industry and
the first-ever Tucker Torpedo, which Ida is currently building.
Throughout the SEMA Show, guests can observe pinstriping demonstrations
by Axalta’s longtime partners and artists, Dewayne Connot and Paul Quinn.
Axalta’s program culminates with a special appearance by Dale Earnhardt
Jr., driver of the No. 88 Axalta Chevrolet SS for Hendrick Motorsports,
on Thursday, November 2, at 1:00 p.m. Earnhardt, voted by fans as
NASCAR’s most popular driver for 14 consecutive years, will share his
thoughts on his storied career and upcoming final start as a full-time
Cup Series driver on November 19 in Miami.
For more information about Axalta’s schedule of events for the 2017 SEMA
Show, please visit www.axalta.us/sema2017.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With more than 150 years of experience
in the coatings industry, the over 13,600 people of Axalta continue to
find ways to serve our more than 100,000 customers in 130 countries
better every day with the finest coatings, application systems and
technology. For more information visit axalta.com and
follow us @Axalta on Twitter and
on LinkedIn.
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Source: Axalta Coating Systems