CLINTON TOWNSHIP, Mich.--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, is excited to announce its Automotive Color of the
Year 2017 – Gallant Gray. This luxurious color is enhanced by blue and
silver flakes that produce a unique sparkle effect and dark undertones
that enrich the finish, adding sophistication. A year-long Color of the
Year celebration will commence with a variety of events during the 2017
North American International Auto Show (NAIAS) Preview Days in Detroit
including a video reveal at the EyesOn Design awards program on January
10, 2017. The color will also be prominently featured at the
Axalta-sponsored Charity Preview on January 13, 2017 which raises funds
to support services for children.
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Axalta introduces it Automotive Color of the Year 2017, Gallant Gray. (Photo: Axalta)
Daily inspirations, coupled with extensive research, helped Axalta color
designers and product experts select Gallant Gray as the Automotive
Color of the Year. A high percentage of the market is interested in a
neutral palette and adding slight hints of hues can add life to these
colors. Gallant Gray is designed to look spectacular on any size
vehicle. The complex color is dark in value with various sparkling
flakes that add depth and color.
“At Axalta, we monitor automotive trends and forecast how color tastes
are changing in the automotive market,” said Nancy Lockhart – Axalta
Global Color Marketing Manager. “We are pleased to partner with
automakers by using our coatings to give their vehicles beauty and
character, and we’re confident customers will appreciate Gallant Gray.
With hints of blue and green, it exemplifies modernity and elegance.
Taking everything into account, we think Gallant Gray is the new silver.”
Axalta’s recently released 2016 Global Automotive Color Popularity
Report, which documents vehicle color trends by geography, showed a rise
in the popularity of gray shades around the world. Neutral colors have
dominated the market over the last ten years. Although white and black
maintained the top positions worldwide, gray is now tied with silver for
third place at eleven percent. Gray leads silver in popularity in Europe
(by six percent), North America (five percent), and South Korea (seven
percent). Gray is most popular in Europe (17 percent), North America (16
percent), South Korea (19 percent), and India (12 percent). Axalta’s
Global Automotive Color Popularity report is in its 64th consecutive
edition.
To learn more about Gallant Gray visit axalta.com/color.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With 150 years of experience in the
coatings industry, the approximately 12,800 people of Axalta continue to
find ways to serve our more than 100,000 customers in 130 countries
better every day with the finest coatings, application systems and
technology. For more information visit axaltacoatingsystems.com
and follow us @Axalta on Twitter
and on LinkedIn.
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Source: Axalta Coating Systems