Newest Axalta facility will deliver superior refinish services for
the region
DUBAI, United Arab Emirates--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, has launched the first of its kind Automotive
Refinish Training Centre in Dubai, United Arab Emirates. The Centre will
provide expert training in the use of Axalta products that are designed
for the repainting of vehicles in body shops. The opening of the next
generation facility follows the October 2016 opening of Axalta’s
regional office in Dubai’s Jebel Ali Free Zone Authority (JAFZA).
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(from left to right) Sobers Sethi, VP and President, Emerging Markets, Fadi Medlej, Managing Director of Middle East and North Africa, and Charlie Shaver, Chairman and CEO of Axalta Coating Systems inaugurate Axalta's Dubai Auto Refinish Training Center (Photo: Axalta)
The Dubai Automotive Refinish Training Centre, Axalta’s 47th
such center in the world, will host world class training programs for
body shop, repair and refinish technicians to hone their skills and
learn to use the latest coating technologies found in Spies Hecker®,
Standox® and Cromax®, Axalta’s premium refinish
coating brands, and other refinish brands which are available in
eighteen countries in the Middle East & North Africa (MENA) region.
“We are excited to be able to expand our presence in Dubai and the
region over such a short time span,” said Charlie Shaver, Chairman and
CEO of Axalta, who formally inaugurated the new facility. “The opening
of this world-class customer learning and development facility
highlights our commitment to invest in the region and support our
customers. This interactive training and education facility establishes
a solid foundation that will provide continuous support and development
to vehicle repair specialists that will both enhance the level of
refinishing services and optimize the use of Axalta technologies in the
region.”
Axalta’s consistent investment in product development and technology
solutions has resulted in innovative waterborne refinish coating systems
that enable its customers to reduce waste while being more productive,
profitable and sustainable. The Centre will enable customers to maximize
their use of these products which can reduce the time and energy needed
to repaint vehicles.
"Decisions related to automotive repair are following global trends in
favour of environmentally responsible products, as well as enabling
refinish technicians to improve productivity at their work place while
delivering superior results,” explained Fadi Medlej, Managing Director
of MENA for Axalta. “The new facility will meet the needs of refinish
technicians who will be trained in the use of all our products, and
especially our latest waterborne products, to provide vehicles with a
durable and beautiful finish.”
During the launch of the Automotive Refinish Training Centre, Axalta
agents, customers and regional partners, and members of the media,
participated in a series of hand-on activities including spray painting
miniature cars, mixing colors and experiencing the differences between
waterborne and solventborne coatings.
In 2016, Axalta spent $180 million on technology and product research
and development which enabled the company to remain a leading supplier
of coatings to light vehicle original equipment manufacturers (OEMs) and
the number one global coatings supplier in the refinish segment. The
company is also the largest global coatings supplier to heavy duty truck
and bus manufacturers and the number two global supplier of electrical
insulation, powder and electrodeposition coatings.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With more than 150 years of experience
in the coatings industry, the approximately 13,000 people of Axalta
continue to find ways to serve our 100,000+ customers in more than 130
countries better every day with the finest coatings, application systems
and technology. For more information visit axalta.com
and follow us @Axalta on Twitter
and on LinkedIn.
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Source: Axalta Coating Systems