MONTBRISON, France--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, is exhibiting a selection of its Alesta®
powder coatings colors and textures at the celebrated Saint-Etienne
International Design Biennale, taking place in the Cité du Design in St.
Etienne, France, March 9 to April 9, 2017. Cité du Design is a renowned
public venue dedicated to design and innovation, in which the prominent
school of higher education Saint-Etienne Higher School of Art and Design
is located. It also serves as the home of the Matériauthèque, a material
resource center. The school is a hub for design research and innovative
thinking related to industry, the public sector, design and education.
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Axalta's Alesta® powder coatings on display at the 10th International Biennale Design Event in France. (Photo: Axalta)
With more than 150 years in the coatings industry, Axalta is delighted
to share its legacy of color technology and innovation during the
Biennale with a wide array of architects and designers who rely on
Alesta coatings to provide vibrant colors and effects to their
materials. To highlight some of these applications during the event,
Axalta is displaying figurines and color cards coated with Alesta
products at the Matériauthèque as part of the school’s commitment to
serve as a resource to designers, manufacturers, researchers and
students.
Pascal Nicard, Regional Sales Director for Axalta’s powder coatings in
France, the Middle East and Africa, says, “Axalta has developed a close
relationship with the Cité du Design, which is situated near our
Montbrison facility, one of our largest Alesta powder production sites.
For this year’s Biennale, to illustrate how our products look, we have
created some colorful, miniature 3-D Axalta logos that have been sprayed
with Alesta powder coatings. It’s exciting to be part of this event,
which draws designers, entrepreneurs, students and members of the public
from around the globe.”
The Biennale is in its 10th year and this bi-annual event has
become one of the most eclectic design events in France. The event aims
to highlight the importance of design in every aspect of daily life, to
raise its public awareness, and to make design accessible to all; it’s
also a way to explore the evolution and the future of design. This is
done through multiple exhibitions, conferences, symposiums, and debates
that look at contemporary design trends and design issues.
For more information on Axalta’s Alesta powder coatings visit powder.axaltacs.com.
And for more information on the event, visit www.biennale-design.com/saint-etienne/2017/en/home/.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With more than 150 years of experience
in the coatings industry, the approximately 12,800 people of Axalta
continue to find ways to serve our more than 100,000 customers in 130
countries better every day with the finest coatings, application systems
and technology. For more information visit axalta.com
and follow us @Axalta on Twitter
and on LinkedIn.
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Source: Axalta Coating Systems