GLEN MILLS, Pa.--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA) will debut Cromax® EZ,
its latest waterborne offering for the refinish market, on Dale
Earnhardt Jr.’s last NASCAR® Cup Series race car during the
2017 SEMA Show. Earnhardt will drive the Cromax EZ-painted No. 88 Axalta
Chevrolet SS for his final start as a full-time NASCAR Cup Series driver
at Homestead-Miami Speedway on November 19, 2017.
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Axalta’s latest waterborne basecoat, Cromax EZ, debuts on Dale Earnhardt Jr.’s last NASCAR Cup Series race car (Photo: Axalta)
Cromax EZ is a waterborne basecoat system that delivers exceptional
results, has superior color match capability and outstanding cycle time.
Designed for body shops that want to make a seamless transition from a
solventborne application process to a waterborne system, EZ is
exceptionally easy to use and requires minimal training. Cromax EZ also
features a simple mixing procedure that requires just a single reducer
and mix ratio across all formula types and environmental conditions.
Simply put, Cromax EZ is easy to mix, easy to match, and easy to apply.
“We are thrilled to debut Cromax EZ on the No. 88 Axalta Chevrolet SS
for Dale’s final race as a full-time driver in the Cup Series,” said
Mike Carr, Axalta President, Americas. “The red and black paint scheme
is iconic. Cromax EZ did the scheme justice on what is a very special
race car for a very historic moment in motorsports.”
Visitors to the 2017 SEMA Show can see the race car on display in
Axalta’s indoor booth #22391. Dale Earnhardt Jr. will appear at the
booth from 1:00-3:00 p.m. on Thursday, November 2 to share his thoughts
on his career and upcoming final start as a full-time Cup Series driver.
For more information about Axalta’s schedule of events for the 2017 SEMA
Show, please visit www.axalta.us/sema2017.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With more than 150 years of experience
in the coatings industry, the over 13,000 people of Axalta continue to
find ways to serve our more than 100,000 customers in 130 countries
better every day with the finest coatings, application systems and
technology. For more information visit axalta.com and
follow us @Axalta on Twitter and
on LinkedIn.
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Source: Axalta Coating Systems