CLINTON TOWNSHIP, Mich.--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, will serve multiple roles including presenter,
exhibitor, and sponsor at the Future of Coatings Under Study (FOCUS)
conference at the Michigan State University Education Center in Troy,
Michigan on May 4, 2017. Matthew Boland, Axalta Vice President of Global
Transportation Coatings Technology, and Jake Welland, Axalta Product
Manager serve as Focus 2017 chairs and helped organize the event.
The 42nd annual FOCUS event titled, From the Can to the
Car: Extending Boundaries of Technology features presentations from
automotive industry experts who will discuss innovative ways to utilize
technology to transport the auto industry into the future. Joanne Hardy,
Axalta Global Research and Development Director, will lead a panel
discussion based on the conference theme with five other industry
experts at 1:00 p.m. Dr. Michael Koerner, Axalta Technical Fellow, will
present on the rheology (the study of the flow of liquid matter) of
automotive paint coatings at 2:45 p.m.
“The FOCUS conference is a valued tradition in the coatings industry and
we are seeing a record level of interest from the automotive industry,”
said Boland. “The FOCUS planning committee accepted a challenge from key
automotive OEM customers to expand the technical agenda and add an
increased ‘focus’ on application technology. This year’s program is set
to deliver on that challenge and it is fitting to see Axalta experts
play a key role in meeting that request.”
To celebrate the fusion of technology and design, Axalta’s exhibit will
showcase its Automotive Color of the Year 2017 Gallant Gray, a luxurious
color enhanced with blue and silver flakes that exemplifies modernity
and sophistication. Gallant Gray debuted at the 2017 North American
International Auto Show.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With more than 150 years of experience
in the coatings industry, the approximately 13,000 people of Axalta
continue to find ways to serve our more than 100,000 customers in 130
countries better every day with the finest coatings, application systems
and technology. For more information visit axalta.com and
follow us @Axalta on Twitter and
on LinkedIn.
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Source: Axalta Coating Systems