MEXICO CITY--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, joins efforts with commercial partner Daimler for
the third consecutive year, to cheer on legendary Mexican driver, Michel
Jourdain, Jr. in the Freightliner tractor-trailer category of the NASCAR®
PEAK Mexico Series 2017. Recognized for his regular participation in
racing circuits at the national and global level, Jourdain has been
endorsed by Axalta and Daimler in 20 competitions. All 12 trucks that
will participate in the Series were manufactured in Daimler’s Factory,
located in Santiago Tianguistenco, Estado de México, and finished with
Axalta’s Imron Elite® technology.
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Axalta's Imron Elite® coats Michel Jourdain, Jr.’s truck in the NASCAR® PEAK Mexico Series 2017 (Photo: Axalta)
“For Axalta, racing is the ideal space to bring together champions.
Through our winning coating technology, Imron Elite® adds
brilliance and shine to Michel Jourdain, Jr.’s truck. But, besides
adding beauty, the paint provides protection from varying weather and
track conditions with an excellent durability, even at speeds exceeding
100 mph,” explained Jesus Jara, Transportation Director of Axalta in
Mexico.
Flavio Rivera, Operations Director at Daimler México said, “Painting the
Freightliner Trucks with Axalta makes us feel proud of the integrated
products and services in each of the trucks we manufacture. Through our
participation in this racing championship, Daimler’s versatility and
speed can be demonstrated, in addition to Axalta’s technology – these
strengths combined show our shared commitment to innovation."
Michel Jourdain, Jr. aims for victory in the first race of the NASCAR
PEAK Mexico Series held March 26 in Monterrey, Mexico.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colourful, beautiful and
sustainable solutions. From light OEM vehicles, commercial vehicles and
refinish applications to electric motors, buildings and pipelines, our
coatings are designed to prevent corrosion, increase productivity and
enable the materials we coat to last longer. With more than150 years of
experience in the coatings industry, the more than 12,800 people of
Axalta continue to find ways to serve our more than 100,000 customers in
130 countries better every day with the finest coatings, application
systems and technology. For more information visit axaltacoatingsystems.com
and follow us @Axalta on Twitter
and on LinkedIn.
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Source: Axalta Coating Systems