HOUSTON--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, has received the Crystal Award for its Axalta AXS
color matching app. The award ceremony was held on May 11 at the Bayou
City Event Center in Houston, Texas and hosted by the American Marketing
Association (AMA).
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The AMA Crystal Awards Ceremony was held on May 11 at the Bayou City Event Center in Houston, Texas. (Photo: Axalta)
Annually, the AMA takes submissions and follows rigorous judging
criteria before selecting winners in categories ranging from print and
radio spots to website design, social media advertising and more. The
awards gala is the largest marketing event in Houston with more than 650
marketing professionals from almost every industry in attendance.
“We are very excited to be recognized for Axalta’s commitment to
technology and development. Being selected by the AMA awards committee
is an honor,” said Kristen Boyd, Axalta Industrial Marketing Manager,
North America. “This tool provides the powder coating industry a quick
and simple way to choose the best color for their product. Our customers
are able to save time and receive faster and easier color matches.”
Axalta partnered with HexaGroup, a digital communications agency, to
design the mobile app, which is available for Apple and Android phone
users. AXS allows users to scan any surface and easily match it to an
Alesta® stock powder coating hue, which increases
productivity by eliminating the wait for a sample powder or color chip
delivery. The app also gives users the option to request additional
information such as product codes, chemistry details, or the opportunity
to order color chips delivered directly to them.
Find the Axalta AXS app in the Apple
Store and in Google
Play.
To learn more information about Axalta powder coatings, visit www.axalta.us/powder.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With more than 150 years of experience
in the coatings industry, the approximately 13,000 people of Axalta
continue to find ways to serve our more than 100,000 customers in 130
countries better every day with the finest coatings, application systems
and technology. For more information visit axalta.com and
follow us @Axalta on Twitter and
on LinkedIn.
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Source: Axalta Coating Systems