Axalta gives livery of the Mercedes-AMG F1 W08 EQ Power+ an electric
new look
PHILADELPHIA--(BUSINESS WIRE)--
Spies Hecker®, one of the three premium refinish brands of
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, has been responsible for the paint on the
high-impact, instantly-recognizable liveries of the Mercedes-AMG
Petronas Motorsport Silver Arrows race cars for three years, including
the Championship-winning 2016 Mercedes F1 W07 Hybrid car. The Spies
Hecker Hi-TEC Performance System is used on the race cars and provides
the unique formulations developed for the current color scheme.
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Axalta's Spies Hecker products have been selected to paint the livery of the 2017 Mercedes-AMG F1 W08 EQ Power+ car (Photo: Axalta)
Axalta’s involvement in Formula OneTM - the premier global
racing discipline - is a key component of Axalta’s decades-long
strategic motorsports partnerships in the U.S., Europe, Asia, and Latin
America, which demonstrate the technology and durability of its coatings
in high endurance racing environments.
“It takes about 150 hours to paint a race car, with the nose and rear
wing each taking about 12 hours, so the speed of application and
reliability is essential. We don't have time to accept anything less
than perfect and Spies Hecker delivers that for us,” says Andrew Moody,
Head of Paint and Graphics, Mercedes-AMG Petronas Motorsport.
For the 2017 season, the livery of the 2017 Mercedes-AMG F1 W08 EQ
Power+ car is striking. EQ stands for “Electric Intelligence” and is
derived from the Mercedes-Benz brand values of “Emotion and
Intelligence”. The new model designation has been translated graphically
into the livery of the new W08, with an electric blue visual
representation of the airflow that runs across the car from the front
wing to trailing edge of the side-pods. These sleek, thin green and blue
lines give an instant impression of speed and movement, even when the
car is standing still. The design also relays the image of sparks flying
over the speeding race car’s chassis, causing an almost electrified
appearance. The effect on track is imposing.
The 2017 Mercedes-AMG F1 W08 EQ Power+ race car has 13 colors, none of
which are commercially available: five shades of green, three shades of
blue, four shades of graphite silver, and the main color, called
Stirling Silver after Sir Stirling Moss who drove for Mercedes in 1955.
For more information about Axalta, visit www.axalta.com.
And for more information about Spies Hecker and its relationship with
the Mercedes-AMG Petronas Motorsport, please visit www.spieshecker.com/F1speed
or follow the brand on www.facebook.com/spieshecker.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With more than 150 years of experience
in the coatings industry, the approximately 13,000 people of Axalta
continue to find ways to serve our more than 100,000 customers in 130
countries better every day with the finest coatings, application systems
and technology. For more information visit axalta.com
and follow us @Axalta on Twitter
and on LinkedIn.
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Source: Axalta Coating Systems