PHILADELPHIA--(BUSINESS WIRE)--
Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid
and powder coatings, has partnered with James Hardie Building Products
to feature James Hardie as the primary sponsor on the hood of JR
Motorsports’ No. 9 Axalta Chevrolet driven by William Byron at
Chicagoland Speedway on September 16, 2017. Byron has captured race
fans’ attention with three wins this season in the NASCAR®
Xfinity Series (NXS) and will move to the Cup series to drive the No. 24
car for Hendrick Motorsports next year.
James Hardie Building Products offers a versatile collection of siding
and trim profiles, textures, widths, and colors to adorn homes with
authentic character in the tradition of great American home design.
James Hardie® siding with ColorPlus® Technology
delivers exceptional aesthetics and performance, and includes multiple
coats of paint baked onto each board to create a strong bond that
resists chipping, peeling, cracking, and fading for years of lasting
beauty. Expert color specialists have carefully curated a color palette
that allows for hundreds of color combinations, including options that
are specifically designed to meet regional preferences.
“James Hardie is proud to partner with Axalta to sponsor the No. 9
Axalta Chevrolet,” said Anne Bassett, Senior Marketing Manager of James
Hardie. “William Byron’s commitment to perform at the highest level on
the track aligns with our company’s commitment to our customers. We hope
to see Byron in the winner’s circle for the fourth time this season.”
“This is a fantastic opportunity to partner with a great company. We
share a strong commitment to serving the specific needs of our customers
through color, performance, and technology,” said Wade Arnold, Axalta
Vice President of Wood Coatings. “We are very proud of the long-term
relationship we have with James Hardie and look forward to future
success together, on and off the track.”
For updates on the No. 9 Axalta Chevrolet, follow @AxaltaRacing
on Twitter. For more information on James Hardie visit www.jameshardie.com.
About James Hardie Building Products, Inc.
James Hardie is the global leader in fiber cement technology, and has
been furthering founder James Hardie’s innovative, entrepreneurial
legacy around the world for more than 125 years. It invented fiber
cement siding products in the early 1980s as a durable,
lower-maintenance alternative to wood and vinyl. Its products combine
innovation and versatility to offer a variety of design possibilities,
matched with specific performance attributes relative to the climate
where the product is being used. Currently installed on more than 5.5
million homes in North America, James Hardie has earned a favorable
reputation within the industry and has been specified in some of the
country’s most prestigious projects. For more information about James
Hardie, visit jameshardie.com.
About Axalta Coating Systems – Celebrating 150 Years in the Coatings
Industry
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With more than 150 years of experience
in the coatings industry, the approximately 13,600 people of Axalta
continue to find ways to serve our more than 100,000 customers in 130
countries better every day with the finest coatings, application systems
and technology. For more information visit Axalta.com and
follow us @Axalta on Twitter and
on LinkedIn.
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Source: Axalta Coating Systems